After years of working together and sharing a common passion, Dinushki Ranasinghe, Inshaf Caffoor, and Lelum Mahakumara decided it was time to take things to the next level. That’s how insideout came to be—born from a shared dream to do more, create more, and go beyond the usual.
We didn’t want to be just another agency. With our different way of thinking, we were determined to break away from the typical approach. Instead of following the crowd, we leaned into unique, disruptive, yet surprisingly simple strategies.
For us, insideout is more than an agency—it’s about being that partner on the inside, someone who is able to truly embody the clients needs, and make their objectives into unimaginable realities.
We Care.
Dinushki Ranasinghe
Dinushki leads our content team, ensuring creative and timely delivery across all platforms. As one of the only
female digital creators to cover the South Asian Games, Olympic Games, and the Commonwealth Games, she
excels in matching content formats to the right platforms to the right audience for maximum impact.
Lelum Mahakumara
Lelum, leads the partnerships ensuring that all the key-objectives of our partners are met in excellence with in the stipulated time-period of the project. Leading from global creative agency background, led and scaled operations of the Sri Lanka business unit of Influencer, Affiliate Marketing and Live Commerce at Alibaba Group's South Asian e-commerce giant, Daraz.
Inshaf Caffoor
Inshaf, leads the performance marketing and the strategic unit, ensuring that all the budgets spent deliver the maximum ROI at the most efficient spend. Leading up from an e-commerce, tech, content background, he led
the regional brand and strategy operations on live commerce and influencer marketing at Alibaba Group's
South Asian e-commerce giant Daraz.